The digital transformation of the wine sector

The XXI century and especially the last few years have been characterised by the deployment of the internet and the digitalisation of our daily lives. All these factors have created a new socio-economic and business context: the digital revolution. Today, economic growth goes side by side with the exploitation of technologies and information, creating new opportunities for the social and economic development of organisations.

For this reason, the wine sector, despite being a highly traditional sector, can not remain isolated from these changes and new disciplines have appeared that were unknown a few years ago and new discoveries may emerge.

Digital tools and data science are pushing the most innovative evolution in our society, in our lives and in the economy. We are at a time in which man has created new capabilities and has even been able to transfer these human capabilities to machines, making possible artificial intelligence and its application to the different fields of our lives. In our sector, it is important to consider that these new technologies and capabilities that we obtain will offer invaluable opportunities, analysis and prediction tools that speed up all procedures and make them much more effective, minimising risks and unnecessary expenses.

New concepts, such as big data and artificial intelligence, must be internalised and quickly transferred to a new generation of experts. A clear example reflected by the OIV in its report is the pressing issue of climate change, and the challenges it presents, which can be tackled more effectively if we incorporate these scientific disciplines in order to analyse and look for solutions.

The International Organisation of Vine and Wine (OIV) has launched a new digital observation centre aimed at identifying the main trends in digitisation and how new technologies can be applied in the vine and wine sector. The initiative aims to provide up-to-date information on digital/technological trends taking place in the grapevine and wine sector, and aims to engage scientists by providing them with more information. This aligns with the OIV’s strategic plan for the period 2020 – 2024, which is built around six main axes, of which axis V is “facilitating the digital transition of the sector”.

If you want to know much more about the applications of these new technologies in the winery and vineyards, do not miss the full article in Spanish by Tecnovino and of course the report prepared by the OIV – International Organisation of Vine and Wine, in English, which talks about the digital transformation of the sector and the advantages it can provide both in the vineyard and in the winery at all levels. You can download the full report here